coupon

original

with remade logo

stationary, envelope, and card

          For this project we used the logo we recreated in various applications; creating stationary, envelope, and business card designs. I began with the envelope, the only one of the pieces in which I didn't use the logo. I used the coloured squares in a random arrangement diagonally across the envelope in order to customize it while keeping it simple. I also adjusted the opacity on some of the squares in order to create a slight gradient and make the address that would be placed in the center easier to read. The stationary is also simply designed. I placed the logo and business address at the top and added similar coloured squares to the bottom right corner. The business card includes the logo and strongly right-aligned address as well as a matte navy back (not pictured). Overall, I enjoyed this project and am happy with the results.

logo redesign

           For this project we redesigned a company's logo using Illustrator. I choose the Old Navy logo, typically a navy blue oval with large white lettering. I wanted to make the logo more colourful and a bit more interesting. I began with the original navy oval in order to tie it to the old logo. Next, I created a mosaic-esque pattern using coloured squares. I tried to choose colours that complemented each other both in brightness and tone. Lastly I added the text. I selected a shade of blue a bit lighter than the colour of the oval. The outlined text is reminiscent of the original white lettering, but also modernizes the logo. Overall I enjoyed this project and am happy with the results.  

logo recreation

          
          For this project we were asked to replicate a commonly recognized logo. I choose the Dreamworks logo as I've always loved its design. Overall the project went very well, once I began working with the pen tool again it didn't take too long, and the colour was straightforward enough. I very happy with the result, aside from a few areas that could have been smoother or a more rounded, I think the logos are almost identical. 

think green signs

          For this project I was in a group with Erin and Sam. Our goal was to recreate the signs currently used the bins for recycling paper and plastic/glass/metal. In part, we were inspired by the IBM advertisements which focus on a centered image with minimal text on the sides. For the paper sign I created a tree out of newspaper and coloured over the letters so they started out as a light green and faded into dark green. For the bottle we collected bottle wrappers which Sam decoupaged onto a bottle shape. I wrote calligraphy for the 'think green', and Erin scanned all of the images and added text. For the background we choose a khaki colour as it worked well with both images and kept with earthy theme we were going for. Overall I'm happy with the results and really enjoyed working on this project. 

redesign

          For this project we were give three 'bad ads', and chose one to redesign. I selected the 'Winged Migrations' flyer, advertising a bird watch. Of the three ads this one allowed for the most creativity as the original included no images, colour, or changes in text.  

          I began with a strongly left-aligned header. I used variation in size to emphasize the title as well as the robin-egg  blue accented throughout. Rather than choosing black for the text and images, I selected different shades of grey to soften the piece and add repetition. Similarly, the blue heads each section and adds a second repeated element. I choose silhouettes as my images in order to add to the piece without taking away from the text. Finally, the line of text at the bottom of the piece, closes the piece following the while space between the images. 

          I enjoyed working on this piece, and didn't have too much trouble on any element of it. I have placed the two ads below.

(images used from fundraw.com & ll-engineering.com)

recreation project

A recent project involved recreating a page of a magazine given certain element such as text and images. We began by adding background elements and ultimately created an image very similar to the original. I did enjoy this project, and didn't come across too many problems, although there were minor issues involving imported images seeming pixilated. Overall, I'm happy with the way my image turned out.